The year 2025 marks a significant turning point in the world of menstrual health. We are seeing a massive cultural shift where the standard for what we accept in our period products has risen dramatically. It is no longer enough for a product to simply be “available” on a drugstore shelf. Today’s consumer is informed, health-conscious, and demanding transparency. They want to know: What is this made of? How will it affect my long-term health? And does it actually work better than the plastic alternatives?
This shift toward “conscious menstruation” is why we are incredibly proud to announce that The Brand Hannah has been officially named one of the “13 Best Non-Toxic & Organic Period Pads of 2025“ by the editors at Sustainably Kind Living.
While making the list is a tremendous honor, what resonated with us most was the specific praise regarding our design philosophy. The editors didn’t just look at our aesthetics or our mission; they looked “under the hood.” They highlighted the specific engineering choices we’ve made to solve the three “Great Plagues” of reusable period care: shifting, leaking, and skin sensitivity.
If you have ever hesitated to make the switch because you were worried about a pad slipping during a workout, feeling bulky under your clothes, or dealing with messy leaks, this recognition validates exactly why we design our pads the way we do.
Here is a comprehensive deep dive into the science, materials, and engineering that made Hannah a top pick for 2025.
1. Solving the “Slip”: The Physics of Stability
For anyone new to reusable pads, or anyone who tried them a decade ago and gave up, the number one anxiety is almost always the same: “Will it move?”
It is a valid concern. The “waddle” of trying to keep a shifting pad in place is a universal fear. Early iterations of cloth pads often struggled with stability, leading to constant readjustment and a lingering fear of leaks. The editors at Sustainably Kind Living highlighted this specifically, writing:
“The non-slip silicone backing ensures this pad stays in place because we hate unwanted shifting.”
We hate unwanted shifting, too. In fact, we view it as a design flaw. That is why we approached the bottom layer of our pads not just as a fabric choice, but as a physics problem involving friction.
A simple cotton backing against a cotton pair of underwear creates a low-friction environment—it’s naturally slippery. To fix this, we didn’t just add texture; we integrated a specialized silicone grip pattern into the outer layer of every Hannah pad.
How Our Grip Technology Works
Unlike the adhesive on a disposable pad, which uses glue that can ruin your underwear and leave a sticky residue, our silicone grip relies on traction points.
- The Pattern Matters: The silicone is applied in a specific pattern that maximizes surface area contact without compromising the flexibility of the fabric.
- Grip Without Glue: This creates a secure hold against the fabric of your underwear. Whether you are moving side-to-side (like in a yoga class) or front-to-back (while walking), the grip resists movement in all directions.
This means you can trust your gear during high-intensity workouts, tossing and turning during deep sleep, or long commutes.
2. The “Secret” Layer: Why TPU Changes Everything
When people think of “cloth pads,” they often imagine layers of bulky fabric that might eventually soak through. There is a misconception that cloth is inherently less secure than plastic. The editors, however, pointed out our “secret weapon” against leaks:
“The inside has a fantastic coating made from high-quality TPU.”
This is where the technology of 2025 separates itself from the DIY cloth pads of the past. TPU (Thermoplastic Polyurethane) is a specialized waterproof coating that we apply to the inside of the outer layer. It acts as a hyper-efficient barrier that offers the best of both worlds.
The Breathability Paradox
In the world of waterproofing, there is usually a trade-off: if it keeps water out, it often keeps heat in. Think of a rubber raincoat—you stay dry from the rain, but you get sweaty underneath. This is the “Greenhouse Effect” caused by disposable pads, which often use non-breathable plastics like polyethylene. This trapped heat creates a humid environment that encourages bacterial growth and odor.
Our High-Quality TPU solves this paradox:
- It is Waterproof: It physically stops liquid molecules (menstrual fluid) from passing through, ensuring your clothes stay 100% dry.
- It is Air-Permeable: Unlike standard plastic, high-quality TPU allows microscopic air molecules to pass through.
This breathability is the key to the “fresh” feeling our customers rave about. By allowing airflow, we prevent the buildup of heat and humidity. The result is a cooler, drier environment that naturally inhibits the growth of odor-causing bacteria.
3. The Purity Standard: Unbleached and Undyed
In 2025, the standard for “non-toxic” is higher than ever. Consumers are rightly asking questions about the “cumulative toxic load”—the idea that small amounts of chemicals across many products add up over time. The article praised our core philosophy:
“They are made with certified organic cotton and are unbleached and undyed – your skin will thank you!”
This distinction—unbleached and undyed—is critical for gynecological health.
Why “White” Cotton Isn’t Always Clean
We have been conditioned to believe that bright white means “sterile” or “clean.” In the textile industry, however, that bright white is often achieved through chlorine bleaching (which can leave trace amounts of dioxins) and optical brighteners.
Furthermore, many “pretty” pads use synthetic dyes on the top layer. Because the vulva and vaginal mucosa are highly vascular and absorbent, placing these chemicals directly against the skin for 5-7 days a month can lead to contact dermatitis, irritation, and disruption of the natural pH balance.
At Hannah, we believe the layer touching your body should be as close to nature as possible. The beige color of our topsheet is the natural color of the cotton plant. We skip the chemical processing entirely. It’s not just about being “organic”; it’s about being clinically gentle.
4. Design Details: The Sensory Experience
Finally, the review touched on a small detail that makes a massive impact on the daily user experience:
“The high-quality plastic snaps are gentle on your skin and the environment. Plus, they’re 100% recyclable.”
Periods are often a time of heightened sensory sensitivity. Small annoyances can feel amplified. That is why the type of closure we use matters.
We deliberately chose recyclable plastic snaps over other fasteners for specific reasons:
- No “Velcro Sound”: There is nothing more discreet than a silent snap. Velcro makes a loud, distinctive “ripping” noise that can be embarrassing in a quiet public restroom.
- Texture & Temperature: Metal snaps can rust over time and often feel shockingly cold against warm skin. Our high-quality plastic matches your body temperature instantly.
- Fabric Protection: Velcro is notorious for snagging delicate lace underwear or sticking to other items in the laundry. Snaps are self-contained and safe for your entire wardrobe.
- Durability: These snaps are rated for thousands of uses, ensuring the wings stay flat and secure for the entire lifespan of the pad.
5. The Economics of Quality: A Financial Breakdown
The editors noted that our pads start at around $19.99. In an economy of $8 boxes of tampons, this upfront cost can sometimes cause “sticker shock.” However, the recognition as a “Best of 2025” product highlights the long-term value of that investment.
It is crucial to shift the mindset from “Cost Per Box” to “Cost Per Period.”
The 5-Year Outlook
Let’s look at the math. The average person spends roughly $10-$15 per month on disposable period care.
- Disposable Cost (5 Years): $15/month x 60 months = **$900.00**
- Hannah Pad Cost (Full Set): A comprehensive set of 10-12 pads costs roughly $180 – $200.
Total Savings: Over $700 in five years.
When you purchase a Hannah pad, you aren’t buying a single-use item that will end up in a landfill in four hours. You are buying a piece of high-quality textile engineering designed to last for years. You are buying freedom from late-night pharmacy runs, freedom from inflation on paper products, and freedom from the monthly “period tax.”
An Award for the Future
We are honored to be recognized by Sustainably Kind Living, but we are even more honored to support you through your cycle. This award confirms that the future of period care isn’t about more chemicals or more plastic—it’s about returning to natural materials, enhanced by smart, sustainable engineering.
If you have been waiting for a sign to switch to a non-toxic, high-performance option, this is it. Experience the grip, the breathability, and the purity that the editors are raving about.